Even though men’s skin care is becoming increasingly more popular, it may still be difficult for some men to take that first step to becoming a client. Stepping into the female-dominated world of personal care is uncomfortable for many men. Many are skeptical unless treatments and services are gender-specific for their care. If they are not convinced early on that there is a better way than their own, they may convert back to soap and water. A CONFIDENCE-BOOSTING CONSULTATION In order to get the manly man familiar and comfortable, professionals must approach with caution so that he …Read more »
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